eh?

So I’m getting the impression that there’s a lot of people my age who are doing a lot of the same things I am. We’re all white post-college’ers who value the same thing: real good art and real good relationships. We’re all white and somewhat urban-ish… that is to say, “yuppie” and most of us are running or involved in small businesses.

It’s funny that we’ve all got a similar identity and theme. No one told us to go start a small business. For most, it was like, “we love this; we can do this; let’s do this!”

It’s funny how social-theorists/commentators like to jump on the bandwagon that the philosophers have already jumped off of. I remember a few years back how savvy you were to use the word ‘postmodern’(or as my philosophy prof short-handed: po-mo). It’s a dirty word now. Overdone, overblown, emptied of meaning. I caught hold of this when I saw a million and one christian books about the joys or evils of po-mo theology & practice, and laughed at most of ‘em for missing the point. They all were turned by their modernistic mind to try to define the anti-definable.

But here we are nonetheless. PoMo’ers living out the values.

The new metanarrative seems more and more to be capitalistic. And while pomo’ers should be antagonistic about ‘big business’ (and they are) they still embrace capitalism as a ‘necessary evil’, to the point of using it for their own purposes- creating small businesses ruled by their own values.

I get confused though, because this is all about people like me. What of the urban minorities? From what I’ve seen they are taken by the ‘culture machines‘ as much as the rural kids who ‘just want out’, who hear of a ‘far away place of bliss’ from the culture industry. And even the Bobo’s, while rejecting one form of capitalism and it’s product embrace their own ‘organic/yoga/low-emission’ version.. Looks like the Frankfurt School really did describe PoMo culture best.. it’s all a herd of people following their own version of the same “give-me-what-i-want” savior. Seems nothing has changed much.